Book "The power of habbit"

What can a young woman who quit smoking have in common with the marketers of Procter & Gamble, the CEO of the largest American company? They have all succeeded in changing their habits. Charles Duhigg takes us through shocking scientific discoveries that explain how our habits survive and change. We find out why some people and companies find it difficult to start a change, even though they have been striving for it for years, while others seem to make the change overnight. We visit laboratories where neurologists study habit mechanics and brain function. We discover how important the right habits have been, for example, to the success of Olympic champion Michael Phelps, Starbucks CEO and Martin Luther King. We penetrate Procter & Gamble, Target megamoles, Rick Warren's Sadleback Church, National Football League locker rooms, major hospitals, and see how "key" habits make billions and determine the boundaries between failure and success, life and death. On the base of the book "The Power of Habit" is an inspiring fact. The key to regular exercise, getting rid of excess weight, raising exceptional children, becoming more productive, starting innovative companies, starting civic movements and succeeding is understanding the mechanism of habits. Habits are not destiny. Charles Duhigg shows that by equipping ourselves with this new knowledge, we can transform our work, our society, and our lives in general. Charles Dahig (born 1974) is an American journalist and author of popular science books. He worked for the New York Times. He is currently a columnist for The New Yorker. In 2013, he was awarded the Pulitzer Prize for his ten articles on the business of Apple and other technology companies. He is the author of 2 books on habits and effectiveness. "The Power of Habit" was published in 2012 and has been on the New York Times bestseller list for more than three years. 385 pages.