Book "Branding"

product Code: 346697 ID: 672562
5 800 AMD
1 pcs
5 800 AMD 1 381 rub. 15.89 $ 13.88
pcs
Up to 58 AMD deposit accumulation

Book published by Newmag. The cover is hard, 402 pages.
In the modern stage of transformation of the global economy, each individual, organization and region competes with others to survive and occupy a worthy position in the world market. The author describes the theoretical and practical aspects of the stages of creation, positioning, strengthening and capitalization of brands of companies, individuals and countries, analyzes the steps and risks of taking a leading position in a competitive market environment.

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